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Small Business Digital Tips
Why Social Media Matters for Small Businesses
Large Audience
70% of the total US population has social media accounts, a total of 231.47 million people
Engagement
Worldwide, a person spends an average of 2 hours 24 minutes a day on social media
Diverse Platforms
On average, people have 8.6 social media accounts in 2020, up from 4.8 in 2014
5 Ways to Amp Your Social Media Presence
Forbes Council Member and CEO/Co-Founder of Jive PR + Digital, Lindsay Nahmiache, shares 5 invaluable tips for small businesses to amp their social media presence.
1. Set Goals
Defining and setting goals is the first step. We need to measure how well (or poorly) we are doing. Metrics you could use include reach, engagement, page growth, website traffic, and return on investment (ROI).
2. Build Content Themes
Putting content out there is not enough. You need high-quality content aligned with your goals and brand. Something simple you can do is having similar colors, designs, and tone in your text.
3. Use Content Calendars
Planning your content can be hard, so using content calendars makes it easier to stay organized. You can also ensure you don't miss important dates, holidays and other opportunities to post.
4. Blogging
You can use blogging to drive traffic to your website and become a trusted source of information. Create unique content your audience will want to share by hosting Q&As and featuring guest bloggers with new ideas.
5. Keep Learning
Take a class, read articles, and attend workshops to discover current trends and apply them to your own social media strategy.