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Small Business Digital Tips

Why Social Media Matters for  Small Businesses

Large Audience

70% of the total US population has social media accounts, a total of 231.47 million people


Worldwide, a person spends an average of 2 hours 24 minutes a day on social media

Diverse Platforms

On average, people have 8.6 social media accounts in 2020, up from 4.8 in 2014

Individuals busy on electronic devices
5 Ways to Amp Your Social Media Presence

Forbes Council Member and CEO/Co-Founder of Jive PR + Digital, Lindsay Nahmiache, shares 5 invaluable tips for small businesses to amp their social media presence. 

1. Set Goals

Defining and setting goals is the first step. We need to measure how well (or poorly) we are doing. Metrics you could use include ​reach, engagement, page growth, website traffic, and return on investment (ROI).

2. Build Content Themes

Putting content out there is not enough. You need high-quality content aligned with your goals and brand. Something simple you can do is having similar colors, designs, and tone in your text.

3. Use Content Calendars

Planning your content can be hard, so using content calendars makes it easier to stay organized. You can also ensure you don't miss important dates, holidays and other opportunities to post.

4. Blogging

You can use blogging to drive traffic to your website and become a trusted source of information. Create unique content your audience will want to share by hosting Q&As and featuring guest bloggers with new ideas.

5. Keep Learning

Take a class, read articles, and attend workshops to discover current trends and apply them to your own social media strategy.

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